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You have probably heard about conversion. But do you really know what it means?

Your Google Universal Analytics (GA3) data will be inaccessible in 2024. Here's how to fix that.

Google Analytics Universal soon obsolete, here's how to migrate your website to GA4.

If you’re an online advertiser and you do paid positioning campaigns, there is a good chance that you are doing so on Google. However, have you considered doing campaigns on the Bing search engine?

Social media is an effective way for a business to interact with its customers. And believe it or not, according to a Wordstream report, in 2022 Facebook remains the most used social media.

If you do online advertising campaigns, you have certainly heard of Cost per click or in its abbreviated version CPC. Today our goal is to make you experts in CPC.

Discover the different solutions to equip your company with dashboards.

At the dawn of the year 2023, what should you respect in terms of Business Intelligence best practices?

Have you ever heard of descriptive, predictive and prescriptive analysis? We help you see some clarity.

Do you know all the actions required to allow you to perform well on Google? We want to give you a hand.

Clients call you, but do you know where they found you? The answer is easy to get!

Interested in online advertising, but want to know what works best? We'll give you a head start.

Google Data Studio is free and allows the creation of dashboards, but is it for you?

Are you confused when it comes to analytical tracking? It's normal. Let us help you!

You can view your data on Google Analytics, Facebook and elsewhere. So why centralize them?

Everybody is talking about it. Data analysis is the futur, but is it essential to success?