Learning center

Welcome to our Learning Center where we love to explain everything data related. Don't hesitate to reach out if you have any questions!

6 feb

In the field of digital marketing, the use of UTM holds great significance. These tools enable the analysis and optimization of advertising campaigns for more effective targeting.

13 dec

If we had one piece of advice to give you regarding KPIs, the most important in business intelligence is to identify and analyze those specific to your marketing strategy and actions.

12 dec

An often overlooked but essential part of creating your advertising campaigns is how you name them. Here are a few tips on how to make them more effective.

21 nov

Analyzing your website is crucial to understand its functioning, especially how your customers interact with it and how you can optimize it to achieve your business objectives.

19 oct

It's essential to use business intelligence data to adapt your marketing strategy.

10 oct

In the field of marketing, a multitude of acronyms with diverse and specific meanings are encountered. Here are 3 essential performance indicators : ROI, ROMI, ROAS.

13 sep

How to choose the best business intelligence tool for your company. A guide to assessing your needs, ensuring seamless integration, and maximizing performance-all while keeping costs under control.

8 sep

Your website, regardless of the size of your business and your field of activity, is an essential tool not only to attract visitors but also to engage with your potential customers.

22 aug

Do you know about the Click-Through Rate or CTR? It is a crucial indicator in digital marketing. Its role is to measure the percentage of people who click on a link.

15 aug

To be as efficient as possible, your dashboards must reflect your needs. Here are a few tips.

1 aug

Do you have anything to do with marketing or digital? Chances are you've heard about the official replacement of Google Universal Analytics by Google Analytics 4.

12 jul

Business intelligence is a powerful tool for making informed decisions and boosting your company's growth. Here are a few tips on how to develop effective communication around your business.

6 jul

Whether you're familiar with online marketing or just getting started, it's essential to understand the distinction between organic search and paid advertising.

22 jun

Are you among those wondering if Facebook is still a platform not to be neglected in your marketing strategies?

7 jun

Are you a Shopify store owner or manager? Take the time to analyze the data that emerges to make informed decisions.

11 may

You have probably heard about conversion. But do you really know what it means?

21 mar

Your Google Universal Analytics (GA3) data will be inaccessible in 2024. Here's how to fix that.

16 mar

Google Analytics Universal soon obsolete, here's how to migrate your website to GA4.

6 mar

If you’re an online advertiser and you do paid positioning campaigns, there is a good chance that you are doing so on Google. However, have you considered doing campaigns on the Bing search engine?

27 feb

Social media is an effective way for a business to interact with its customers. And believe it or not, according to a Wordstream report, in 2022 Facebook remains the most used social media.

13 feb

If you do online advertising campaigns, you have certainly heard of Cost per click or in its abbreviated version CPC. Today our goal is to make you experts in CPC.

6 feb

Discover the different solutions to equip your company with dashboards.

14 jan

At the dawn of the year 2023, what should you respect in terms of Business Intelligence best practices?

10 nov

Have you ever heard of descriptive, predictive and prescriptive analysis? We help you see some clarity.

20 sep

Do you know all the actions required to allow you to perform well on Google? We want to give you a hand.

7 dec

Clients call you, but do you know where they found you? The answer is easy to get!

23 nov

Interested in online advertising, but want to know what works best? We'll give you a head start.

9 nov

Google Data Studio is free and allows the creation of dashboards, but is it for you?

26 oct

Are you confused when it comes to analytical tracking? It's normal. Let us help you!

12 oct

You can view your data on Google Analytics, Facebook and elsewhere. So why centralize them?

28 sep

Everybody is talking about it. Data analysis is the futur, but is it essential to success?

Welcome to our Learning Center where we love to explain everything data related. Don't hesitate to reach out if you have any questions!