Are you using Google Analytics to collect data from your websites or do you want to install it? Google Universal Analytics (or Google Analytics 3, GA3) will stop collecting your data on July 1, 2023, and your data will no longer be accessible from July 1, 2024! The version replacing Google Universal Analytics is Google Analytics 4 (GA4). It is also important to note that the data collected by Google Universal Analytics cannot be transferred to your GA4 account.
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But don't panic, there are ways to keep your UA data.
Export your reports
One of the first possibilities is to export individual reports in Excel, Google Sheets or PDF format. However, this is not ideal for handling large amounts of data.
Export your data
It is also possible to export your data to the cloud or to a local database via the Google Analytics Reporting API. This requires technical knowledge and some architecture, so it can be an investment.
Open a SmartBi account
The easiest and least expensive solution is to connect your Google Analytics Universal account to SmartBi. Our platform hosts and centralizes your digital data from various digital sources, including GA3. In addition to displaying this data in turnkey dashboards without any configuration on your part, your data history remains accessible as long as your SmartBi account is open.
SmartBi allows you to visualize your UA data in a simple and intuitive way, thanks to dashboards such as Web Performance or Web Profiling. These dashboards will remain available even after Google blocks access. You'll still have access to your Google Analytics Universal data to analyze and compare your data from year to year, with no time limit!
If you have concerns about limiting the collection of certain data to 2 months in Google Analytics 4, SmartBi can solve this issue as well. With SmartBi, you can compare your historical data over at least 2 to 3 years, which is essential for any business data analysis.
In short, don't lose your UA data history after July 1, 2024 and try SmartBi. Easily retain your Universal Analytics data, enjoy intuitive, turnkey dashboards, and don't worry about the UA/GA4 transition.
